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Max Simonovsky is the co-founder and CEO of Soapy, a pioneering company dedicated to infection prevention through innovative hand hygiene solutions. I’ve been following Max and Soapy’s journey almost ...

Success in any startup will come after years of hard work and dedication. Getting investors to believe in your vision and back you on your journey will depend on them believing that you have the drive...

You can't be a perfectionist when you're building a startup. You need to move fast and get real traction. Building an MVP has to be done in an efficient and minimalistic way, just enough to prove to y...

LinkedIn is more than just a platform for professional networking; it has become an essential tool for startups looking to connect with potential investors or for companies focused on lead generation....

Nowadays, investors expect to see more proof and validation before they are willing to consider an investment. That means a lot of work has to go into your startup before you can even start pitching i...

Giving your company a full identity, like a personality, brings clarity to communications with clients, investors, employees, and other stakeholders. It creates a deep, consistent alignment in how you...

Yaakov Karda led a well-funded, highly innovative startup, which came crashing down after failing to compete in the market. He put his learning into writing and used his conclusions to start over. Thi...

Getting started on the entrepreneurial journey is a real challenge. Taking the right direction at the outset can dramatically increase your chances of success. Even if you are already a startup founde...

One way to raise capital for early-stage startups is equity crowdfunding. This is a method of raising capital from a broad range and number of investors, usually in smaller checks. It can mean raising...

Not a lot of early-stage startup founders have had the privilege of working in the VC industry and getting an inside look into how decisions are made, and what sets apart the winners. One such founder...

Finding product-market fit might not be the only thing that matters (as Marc Andreessen of A16Z once said), but it is central to your startup’s success. 

Adi Shmorack, the founder of Adidacta, is an ...

Investors are always on the lookout for promising ventures and founders who are outspoken, have a vision they share and promote, and take action to make it a reality. When they see your progress, lear...