Traction is everything - with Stefan Avivson

Stefan Avivson ("Mr. Raw") has had a wild ride, founding companies over the last three decades. He was part of 5 exits, and raised millions for them on the way, but also crashed into bankruptcy twice. He now advises startup founders. We recorded a conversation where he shared his insights about gaining traction and learning from your customers. 

Chapters

00:00 The Importance of Talking to Customers
04:30 Pivoting Your Business Based on Customer Feedback
08:07 The Role of Traction in Startup Success
13:29 The Truth in Sales Conversations
18:30 Selling the Value Proposition
23:41 Embracing Failure as a Learning Opportunity
26:21 Doing What You're Supposed to Do as a Founder