How to be a Product Market Fit detective - with Adi Shmorak

Tzakhi Freedman hosting Adi Shmorack, founder of Adidacta.
Adi is an expert on product market fit and an experienced founder and advisor. He shared his framework for reaching PMF via backward reasoning, with specific insights for early-stage startups, and raising capital while iterating on product development. 


00:00 Introduction and Background
02:46 Starting with the Market, Not the Product
06:03 Defining the Ideal Customer Profile (ICP)
10:05 Validation for Complex Sales Processes
12:03 Summary of ICP and Validation
16:35 Moving from Market to Product
20:33 Differentiating Product and Marketing
24:29 Product-Market Fit and Capital Raising
27:16 Summary of the Four-Step Framework