How cold outreach to investors keeps your mindset strong

Raising capital for an early startup requires mental strength. Most founders go through wild ups and downs, big dreams and hopes, along with disappointments and strife. On your way to the investors you want, the ones that support you with capital and beyond, you will likely meet investors who will doubt you, reject you, shatter your confidence, raise your hopes only to disappear and ghost you, the list goes on.

One of the major benefits of cold outreach to investors is that it helps you stay strong and keep your cool throughout your fundraise.

When your interactions with investors are few and far apart, there is the risk of going into a downward spiral. Every meeting seems crucial, and every rejection feels dramatic. As your runway diminishes, the pressure rises and weighs on your spark and optimism. What makes things worse is that stepping into a meeting with an investor without your fullest confidence and inner strength diminishes your chances of winning that investor over.

But when you keep reaching out to new investors consistently, the dynamic changes. Knowing that you will keep meeting qualified investors puts things in perspective. Each investor meeting is important, but it isn’t crucial. You’ll meet another investor tomorrow, and you will use what you learned from your meeting today to increase your chances of success with the next one. If it goes well, great. If it doesn’t, you just move on and prepare for your next meeting with the next investor.

Keep at it, and you're likely to find investors who believe in you and support you on the way to bringing your vision to life.